The Ultimate SEO Glossary

This SEO glossary is a comprehensive resource explaining 200+ professional terms. New terms are constantly being added to the glossary to reflect changing technologies, SERP features, services, and tools.

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A

Above the Fold

metrics

Affiliate

tools

Aggregation sites

tools

Alexa Rank

metrics

ALT Text/Tag

on-page

AMP

serp features

Anchor Text (link text)

links

API

tools

App indexing

local SEO

App Packs (App Boxes)

serp features

Autosuggest (Autocomplete)

tools

B

Backlinks (inlink, incoming link, inbound link)

links

Black Hat SEO

black hat

Bookmarks

navigation

Bot (robot, spider, crawler)

coding

Bounce rate

metrics

Breadcrumbs

serp features

C

Cached link

link

Cached page

link

Call to Action (CTA)

on-page

Canonical Tag

on-page

Carousel (SERP feature)

serp features

CCTLD

domains navigation

Citations

local SEO

Click fraud

black hat ppc

Cloaking

black hat

CMS (Content Management System)

tools

Comment spam

black hat

Conversion

metrics ppc

Conversion rate

metrics ppc

Cookies

coding

CPC

metrics ppc

CPM

metrics ppc

Crawl Budget

search console

Crawl Depth

search console

Crawl Errors

search console

Crawl Frequency

search console

Crawl Rate

search console

CSS (Cascading Style Sheets)

coding

CTR (Click Through Rate)

metrics ppc search console

Cumulative Layout Shift (CLS)

Core Web Vitals

Cybersquatting

domain

D

Deep links

links

Direct Answer (aka Quick Answer, Answer Box)

serp features

Disavow Backlinks

search console

Discover More Places

serp features

DNS (Domain Name System)

domains navigation

DNS server (Domain Name System Server)

domains navigation

Domain name

domains navigation

Domain name registrars

domains navigation

Doorway Page (aka Gateway Page)

black hat

Duplicate Content

on-page content

F

Favicon

on page

Featured Snippet (SERP Feature)

serp features

Fetch as Google

search console

First Contentful Paint (FCP)

Core Web Vitals

First Input Delay (FID)

Core Web Vitals

FTP (File Transfer Protocol)

coding

G

Google Analytics Tool

metrics tools

Google Analytics Tracking Code

tools

Google Cached Links

link

Google Dance

google algorithm

Google Fonts

tools

Google for Jobs

serp features

Google Home Service Ads

serp features

Google Hummingbird

Google algorithm

Google Juice

links

Google MapMaker

local seo

Google My Business Directory

local SEO

Google Optimize

tools

Google Panda

Google algorithm

Google Penguin

Google algorithm

Google Pigeon

Google algorithm

Google Play Store

domains

Google Possum

Google algorithm

Google Posts

serp feature

Google Sandbox

link

Google Search Console (Webmaster Tools)

tools

Google Travel Rank Tracking

Search Engine

Google Trends

metrics tools

Google Webmaster Guidelines

search console

Googlebot

coding

gTLDs

domains

H

I

Iframe

coding

Image Thumbnail

serp features

Images Box

serp features

Incognito Mode (Private Browsing)

tools

Indexed Pages

on-page search console

Internal Link

links

IP Address

navigation

iTunes App Store

mobile seo

J

K

Keyword

on-page

Keyword Cannibalization

on-page content

Keyword Density

metrics

Keyword Planner

tools

Keyword Stuffing

black hat

Knowledge Graph

serp feature

Knowledge Panel

serp features

L

Largest Contentful Paint (LCP)

Core Web Vitals

Link

links

Link Bait

links

Link Condom

links

Link Exchange (Reciprical Link)

links

Link Farm

black hat links

Link Hoarding

links

Link Juice (Link Love)

links

Link Popularity

links

Local Finder

local SEO

Local Pack

serp features

Long Tail Keyword

on-page content

M

N

O

P

Pagerank (PR)

metrics

Pagespeed

metrics tools

Pageviews (Impressions)

metrics

People Also Ask

serp features

Phone Feature

serp features

PPC

ppc

R

RankBrain

Google algorithm

Redirects

server responses

Referrer String

metrics navigation

Related Search

serp features

Responsive Web Design

coding

Reviews (Stars)

serp features

Rich Cards

serp features

Robots.txt File

coding

ROI

metrics

RSS Feed

coding

S

SAB (Service Area Business)

local SEO

Search Box

serp features

Search Operators

tools

SEM (Search Engine Marketing)

ppc

SEO Friendly URL

navigation

SEO Toolbars

tools

SERP (Search Engine Results Page)

serp feature

SERP Features

serp features

SERP Volatility

metrics

Server Log Files

coding

Similar link (on Google)

serp features

Sitelinks

serp features

Sitemap

coding

SMM (Social Media Marketing)

social media

Social Bookmarking

social media

Soft 404 Error

server responses

Spamdexing

black hat

Spider Trap

black hat

Structured Markup

coding

Structured Snippets

serp features

Subdomain

domains navigation

T

TF*IDF

on-page

Things to Do / Top Sights (SERP feature)

serp features

Time on page

metrics

Title (Page Title)

on-page

Top Level Domain (TLD)

domains

Top Stories (aka News box)

serp features

Twitter feature (SERP feature)

serp features

U

V

Video Thumbnail (SERP feature)

serp features

W

Get More Free SEO Tools

Featured SEO Tools

SEO Dashboard Rank Tracker Social Analytics Link Manager White Label SEO

Marketing Dashboard Keyword Finder Insight Graph API

Resources

Top 100 Websites Rank Risk Index Google Algorithm Updates Google SERP Features Tool Mobile SERP Features Tool Visual Guide to SERP Features SEO Glossary

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