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Twitter Analytics Integration

Integrate your Twitter account with Rank Ranger for enhanced Twitter Analytics reports that can be viewed in our marketing platform, white label client dashboards and automatically sent in white label PDF format to your clients and managers.

Authorization is quickest if you are logged into your Twitter account in another tab/window prior to connecting the account to Rank Ranger.

Once you've completed your Twitter integration, it can take up to 24 hours for your first report to contain complete data. Twitter doesn't provide us with your historic data, however, Rank Ranger has an automated system that will collect and store your Twitter data daily in our Big Data Center so over time you'll be able to view comparative Twitter Analytics statistics in your social dashboard.

*Social Analytics is currently in the Beta test stage, contact us if you would like to participate in our Beta Test Group.*

Table of Contents

Authorized Connections Twitter Analytics Integration

Authorize Twitter Connection

Log in to your Twitter account.

Log in to Rank Ranger and access Account Settings > Authorized Connections

Access Authorized Connections

Scroll down to the Connections section of the sidebar and click Authorized Connections.

If no connections have been previously added to your account, you will see a blank Manage Connections table.

Add Authorized Connection

Click the Add Connection button to expand the option list.
Click the Twitter button.

Authorize Rank Ranger Twitter App: Permissions

In order to provide you with Twitter Analytics reports and tools, Rank Ranger requires your authorization to read Tweets from your timeline, see who you follow, and access direct messages for display in your social analytics reports in our marketing platform. Authorization also enables you to follow new people, update your profile and post Tweets through our app.

Name Your Twitter Connection

You can add as many Twitter accounts to Rank Ranger as you'd like, so we recommend that you name each connection for easy identification when connecting to rank tracking campaigns.

Learn more about managing your Authorized Connections.

Connect Twitter to Rank Tracking Campaign

Integrate Campaign with Twitter

After authorizing the integration of your Twitter account to our app, you need to connect a Twitter profile with a rank tracking campaign.

On the Campaigns screen, click the gear icon corresponding to the campaign to open Campaign Settings
Scroll down and select Social Analytics in the sidebar
In the Select Connection Name for the Twitter field, click the down arrow and select the appropriate account.
Click the Connect button.

Connect Twitter to rank tracking campaign

Twitter Connection Successful

When the connection is successful, you will see the Twitter account avatar and name (if you don't then you need to click the Connect button).

To switch to a different Twitter account, click the Disconnect link and repeat the campaign connection.

Click the View Report link to launch the Twitter Analytics Dashboard where you may see some preliminary data while we create your first report which can take up to 24 hours. When available, you'll find additional Twitter reports and tools in the left sidebar of the Reports & Tools > Digital Marketing > Social Media screen.

Twitter Analytics Dashboard

The Twitter Analytics Dashboard displays:

Twitter Trend Graph
Lifetime Totals including Followers, Following, Favorites, Tweets, and Lists
Account Performance including Tweets, Retweets, Replies, Favorites Gained, Retweets Gained
Mentions Performance including Mentions, Mention Replies, Retweets Gained, Mentions Reach, Replies Reach, Favorites Gained,
Posts & Mentions Trends Graph
Organic Engagements Trends Graph

Twitter Metric Definitions

Twitter Analytics data feeds directly into our report from the authorized connection you create and for your convenience, we are providing definitions of their metrics.

The Lifetime Totals section provides the aggregate total of Followers, Favorites, Tweets, Following, and Lists pertaining to the connected Twitter account.

The Account Performance section provides:

Tweets - the number of Tweets published during the reporting period (Note: the report that Twitter provides for on their site will not match the number on our report because we provide a more detailed breakdown. For example, they include Replies when reporting Tweets.)
Retweets - the number of times your account Retweeted posts during the reporting period
Replies - the number of times your account replied to Tweets during the reporting period
Favorites Gained - the number of times users clicked the Favorite (heart) option on any of your Tweets during the reporting period
Retweets Gained - the number of times users retweeted any Tweets in the account during the reporting period

The Mentions Performance section provides:

Mentions - the number of times users mention your @username in their Tweets
Mention Replies - the number of replies to a Tweet that mentions your @username
Retweets Gained - the number of Retweets your @username gained as a result of Mentions
Mentions Reach - the number of users in the potential audience of the Mentions
Replies Reach - the number of users in the potential audience of the Replies to Mentions
Favorites Gained - the number of times users clicked the Favorite (heart) option on a Tweet that mentions your @username

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Twitter Analytics Integration

Authorize Twitter Connection

Connect Twitter to Rank Tracking Campaign

Twitter Metric Definitions

Available Third Party Integrations

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